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Make things happen when they seem impossible

_Real estate deals take too much effort to let them blow up right before closing_

Help your team become proficient mediators and keep more deals through closing with Emotional Intelligence coaching. Serve your clients better, protect your investment of time and earn your well-deserved commission.

Commercial Real Estate is particularly challenging because it takes a long time to get a deal done. In my personal experience it took between 6 and 24 months to get to closing. Too many things can go wrong within such timeframes. "Time kills deals" as they say.

And it will happen more often than not if your reps are passively watching things unfold in whatever direction. Sure, sometimes money is the problem. But all too often deal deaths are preventable.

Here are the usual suspects:

_The deal killers are always out there_
Lack of commitment
The parties are not engaged enough to collaborate and make things happen
Lawyer battles
Seller and buyer side lawyers squabble to the point that the parties disengage
Due diligence paranoia
The buyer quits because of fears over some gray areas concerning the purchase
Renegotiation
The buyer starts renegotiating the terms, the seller gets upset and the deal falls apart
Permitting challenges
The buyer is not efficient at obtaining approvals and the deal is left half-baked
The closing fever
The closing process is mishandled and one of the parties pulls out last minute, leaving you empty-handed
_What can we do about it?_
  • 1. Take ownership
    (the easy part)

    Reps will be more successful if they proactively supervise the deal stages from the beginning to the end. The implementation principles here are pretty simple, so it's mostly about helping them to cultivate this intent and commit to it.

  • 2. Become a skillful mediator
    (the harder part)

    Most "deal-killers" can be negated if you mediate issues effectively between the parties involved. However, it takes some finesse, and one needs above average Emotional Intelligence to pull it off. That's where we'll bring your team to another level.

_What is Emotional Intelligence and why it matters?_
In basic terms, Emotional Intelligence (or EQ) is our ability to recognize our own emotions and those of other people. To "read the room" as they call it. It also concerns the ability to regulate our inner state and exert certain influence on others. And these abilities allow you to achieve seemingly impossible things in mediation and negotiations. And NO — you don't have to be born with it. Emotional Intelligence is a set of skills which can be trained!
The problem is that there are practically no resources which help with that. Sure, you can read a book or take an online course, but books and courses teach you about EQ, and have little to no impact on building actual skills. The whole point is that EQ is operated by a different part of your brain than IQ. So logical knowledge alone won't get you anywhere. People need guided practice to make meaningful improvements.
_6 Emotional Intelligence skills you can master_

The clever books may tell you otherwise. But you are here because you want to close more deals and not a psych PhD, right? Let's focus on what works in practice, not theory.

1. Self-balancing
ability to recognize and regulate our inner state and maintain unwavering confidence under pressure
2. Setting intent
ability to direct ourselves and others away from instinctual power struggle and towards creating a positive result
3. Observation
ability to notice the nuances of what’s happening and read people’s attitudes and intents between the lines
4. Interpretation
ability to make insightful assumptions about what we are seeing and hearing, taking the context into account
5. Choice of action
ability to generate and evaluate appropriate and effective options of responding to a situation

6. Accurate execution

ability to perform the action exactly as intended to achieve the desired impact
_Why work with me?_
My name is Peter Antony. I've been coaching various business professionals on EQ-based methods of influence since 2015. In 2019 I started as a deal-maker in industrial real estate and put together over $130 mln worth of deals with no prior experience in CRE. I worked in a very tough environment and it took every ounce of my training to overcome the challenges and perform under pressure. My example confirms what many thought leaders have been saying for years: success depends much more on the mindset and skillful communication than industry expertise.
My approach is simple and purely practical. Unlike many others, I do not focus on intellectual concepts, which end up just cluttering people's minds and make little impact on results. My approach is based on working through clients' real situations, not canned "case studies" or silly games. And we are not just analyzing, we are training relevant skills in the process to achieve an instant and permanent boost in performance. My specialty format is group coaching, where the whole team is learning no matter whose case we take up for practice.
(click to zoom)
_REPS BEFORE COACHING_
"Spray and pray", feeling powerless
Relying on clients to get things done on their own and too often they can't perform
Conflicts between parties kill deals
They don't know how to mediate issues to put out the fires and keep the deal going
More stress, less money
Losing deals drains them emotionally and financially
_REPS AFTER COACHING_
More control
Circumstances may be outside of their control, but their influence on them grows much stronger
More deals survive the storms
They handle conflicts well and bind the parties together through closing
More joy, more pay
Reps enjoy the positive impact they make, better relationships, and make more money
GET A FREE SESSION
_What's in the bag?_

Experience a training 100% tailored to participants' personalities and their particular situations. No time wasted on generic babble or insulting their intelligence with obvious ideas.

And the first session is free!

Real case work
Everything we do is focused on practical application to reps' specific situations, so it's relevant and engaging
Real-time proof of concept
No need to believe me. Team applies the tools I provide and see immediate impact for themselves
Negotiation strategy
We design effective strategic approaches to overcome the obstacles the team is facing
_How does the method work?_
During workshops we take one of the participant's real-life scenario and pick it apart based on the six skills explained above through certain exercises and role-plays. I help them identify the root of a particular problem and then solve it by applying various tools and building up the relevant skills.
(Here is a dedicated Method page for the deep-divers).

Performing alternative actions in the same exercise or role-play allows them to practice new behaviors and immediately see the impact on how they feel and the results they get. This is the most efficient way to learn, because once they have this experience (not just the insight) — they can immediately apply it in real conversations and get satisfying results.


LET'S GO!
_What is the basis for the method?_
Besides my personal experience, I have incorporated tools developed by such negotiation masters as Jim Camp, former FBI hostage negotiator Chris Voss, and the cutting edge cognitive-behavioral therapy approaches for mental resilience and problem-solving taught by the best in the field, including Harvard.

This unique synthesis of battle-tested negotiation tactics and deep insight into the nature of Emotional Intelligence helped me personally in closing over $130,000,000 worth of deals, and helped many of my clients with solving seemingly impossible challenges. Not through manipulations, but through ecological communication and transformation into more confident, more empathetic and integrated human beings with a naturally high level of influence.

Harvard course based on the latest Cognitive Behavioral Therapy techniques
_What improvements can you expect?_
In just a few sessions you and your team can achieve meaningful progress in these areas:
  • Excel in mediation and negotiations
    Develop superior persuasion skills, so you don't have to resort to pressure, like "overcoming objections"
  • Keep the deals alive
    Don't get stuck in what seems like an impasse. Have a system of taking effective actions to "move the needle"
  • Become confident and emotionally resilient
    Aquire genuine confidence and build a strong mental foundation, on which you can securely rely in any situation
  • Enhance your emotional intelligence
    Pick up on subtle cues in people's behavior, understand their emotions and what they want, even if they are not open about it
  • Eliminate burnout
    Enjoy your work more, experience less stress and keep yourself motivated for years to come
  • Become the peacemaker
    Create and maintain strong relationships with all stakeholders. Prevent or solve conflicts which threaten your deal
_What does it take to get started?_
  • Get in touch with me
    Fill out the form below and I will get in touch with you within 24 hours to set up a free session.
    1
  • Schedule your first free Zoom session
    The training is done over Zoom. Individual sessions are 60-75 minutes, group sessions are 90-120 minutes. Group sessions may include up to 15 people.
    2
  • Off we go!
    We get together on Zoom and dive right into practice, picking apart your real cases and learning powerful personal influence tools in the process. In team training the whole group is engaged and everybody is learning no matter whose case we work on.
    3
  • Keep going for the win!
    If you see the value in our first session, we can set up a program tailored to your personal or your team's needs and goals.
    4
WORK WITH ME
_What are the options for team training?_
These workshops can be easily customized for specific businesses needs. Groups can be between 2 and 15 people. It’s OK to mix junior and senior roles.
  • Most relevant practice
    We can ask participants to come forward with the cases they want to use for training, or the company may suggest certain scenarios to work through.
  • Involvement in group dynamics
    Client can decide who participates in the case work and in what order and also can provide feedback to the participants.
  • Team-building effect
    The way these sessions are conducted creates a strong unity effect for the participants. If they work in the same company and interact with one another, it generates additional benefits for the Client company.
  • Feedback on team members
    Even though I do not provide written reports on the participants, Client can discuss their progress with me and get helpful insights.
  • Transparency
    Client company representatives can participate as observers or can have access to the recordings (if agreed on that option) to stay current on the case work and participants’ progress.
  • Confidentiality
    It is usually not necessary to dive into the technical details of a particular case, because we focus more on the interpersonal aspect. However, whatever is discussed is treated as confidential information by default.
_What kind of personal growth can it bring?_
from NEED to CONFIDENCE

To get out of neediness often plaguing commission-hungry real estate folks, we work on developing the kind of mindset and intent for their particular situation, which helps them feel positive about themselves and the client.


We set things up for a meaningful and empathetic conversation where the client feels comfortable and easily develops trust. The interaction becomes smooth and pleasant, whatever the circumstances.


Even if the deal is not in the cards that day, a lasting relationship will be. And the reps keep going to the next deal without beating themselves up and burning out.

from ILLUSIONS to CLARITY

One of the main things we train is perception. This is what truly sets this training method apart from others. I teach people how to read another person's true attitude by their tone of voice and body language.


We learn to understand our counter-party's state of mind in the moment: whether they are actually interested, bored, afraid, defensive, or something else, and how to test that.


When we know what the other person feels and wants, the conversation becomes much easier and to the point. We can cut through any smoke screens and clutter in a matter of minutes and to most people it feels like a developing a superpower.

from EMOTIONAL to INFLUENCIAL

Most people understand emotional control as the ability to subdue what they feel. This is not only inefficient, it leads to mental and physical disorders.


Instead we learn how to redirect emotions, so you can choose what to feel based on what is appropriate and helpful for the particular situation.


So it is not about shutting down an emotion which popped up, or imitating something else. Instead we go a level deeper and learn the tools of regulating emotions, tuning their intensity and easily switching between them at will. That gives people a whole new level of cognitive flexibility, emotional resilience and influence.

_Is it really all that? You won't know until you try_

Get your first session for free!